For those of you unfamiliar with our story, I started fiid in 2015 crafting freshly made vegan meals and selling them in the fridge through supermarkets across Ireland. They tasted great but had a short shelf life. Because retailers require shelves to be fully stocked, a huge pain point for me was food going out of date before its sold and ending up in the bin. As you can imagine, as a company that donates food to children with nothing, to be dumping food so trivially really didn’t sit well.
And it wasn’t simply an ethical discomfort. Food waste is a massive problem across the world - globally 1.3 billion tonnes of edible food is wasted every single year. All this waste has bigger consequences than perfectly good food being squandered (which is bad enough frankly) because of the resources required to make that food.
To illustrate the scale of this problem here’s a couple of jaw dropping statistics that the guys at food waste charity Food Cloud have pulled together:
As you can see, our attitude to food and our ambivalence towards wasting it must be a huge contributor to climate change - another burning issue (excuse the pun). It was because of all this that I wanted to make a change to how we do things; I didn’t want my business to be contributing to the problem of food waste any longer and instead chose to work towards finding a sustainable solution.
All of our bowls are perfectly portioned for one meal and are packaged specifically so that they last longer without compromising on quality - no more throwing away food from the fridge that you didn’t get a chance to use.
But what else can we do to reduce the amount of food waste that we’re generating?
Food waste is an avoidable issue on this massive scale if we all work together to be a little bit more mindful. Luckily for you there’s plenty startups in the food space just like us that are looking to help - we’re big fans of the guys at Strong Roots (their veg is a winner accompaniment to a fiid bowl hack) and Drop Chef in Ireland who deliver pre-portioned ready to cook meal kits.
Any other tips I missed?
Take the pain out of discovering that you have no food left at home and subscribe to one our delicious plans:
1 - Choose from either one, two or three cases to be delivered each month. You save and get free shipping included too - no brainer if you ask us
2 - Select which of our three editions you want included in your box. Each case contains six bowls
3 - We’ll ship it to you on the same day every month so that you always have some nourishing food at hand when you need it most
4 - Heading away or you want to mix up your order with a different edition? You can adjust your subscription, postpone or cancel it at any time, no stress