For those of you unfamiliar with our story, I started fiid in 2015 crafting freshly made vegan meals and selling them in the fridge through supermarkets across Ireland. They tasted great but had a short shelf life. Because retailers require shelves to be fully stocked, a huge pain point for me was food going out of date before its sold and ending up in the bin. As you can imagine, as a company that donates food to children with nothing, to be dumping food so trivially really didn’t sit well.
And it wasn’t simply an ethical discomfort. Food waste is a massive problem across the world - globally 1.3 billion tonnes of edible food is wasted every single year. All this waste has bigger consequences than perfectly good food being squandered (which is bad enough frankly) because of the resources required to make that food.
To illustrate the scale of this problem here’s a couple of jaw dropping statistics that the guys at food waste charity Food Cloud have pulled together:
As you can see, our attitude to food and our ambivalence towards wasting it must be a huge contributor to climate change - another burning issue (excuse the pun). It was because of all this that I wanted to make a change to how we do things; I didn’t want my business to be contributing to the problem of food waste any longer and instead chose to work towards finding a sustainable solution.
All of our bowls are perfectly portioned for one meal and are packaged specifically so that they last longer without compromising on quality - no more throwing away food from the fridge that you didn’t get a chance to use.
But what else can we do to reduce the amount of food waste that we’re generating?
Food waste is an avoidable issue on this massive scale if we all work together to be a little bit more mindful. Luckily for you there’s plenty startups in the food space just like us that are looking to help - we’re big fans of the guys at Strong Roots (their veg is a winner accompaniment to a fiid bowl hack) and Drop Chef in Ireland who deliver pre-portioned ready to cook meal kits.
Any other tips I missed?
Life is a little overwhelming right now. You feel it. We feel it. Everyone feels it. But perhaps no one feels it more so than our friends and family working overtime as healthcare professionals on the front line. We know many of you want to express your gratitude for the hard work being carried out in hospitals across the country so we decided to create a way for you to donate a case of fiid to a hospital of your choice.