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With your help, for every fiid we sell we're donating one school meal to a child in the developing world.
Since day one, we’ve partnered with Mary’s Meals because of their singular focus on ensuring that every child receives a nutritious daily meal in a safe place of education. These life-changing meals attract hungry children into the classroom and gives them the chance of a brighter future. These meals also support families struggling to feed their children while boosting the country’s wider economy.
To us, sustainability is all about making a conscious effort to do more for the benefit of our environment, our communities and for each other. Measuring the impact we have on the world is a key priority and we’re constantly looking for new ways to reduce our impact because we think it’s the right thing to do.
This year we decided to take our sustainability journey up a notch by making our entire range carbon neutral, taking the crown of the world’s first carbon neutral ready meal. What does this mean though? We worked with the team at Climate Partners to calculate the carbon emissions generated by our meals. We took the the “cradle-to-customer plus waste” approach, calculating the life cycle of raw materials and packaging, relevant logistics, manufacturing, delivery to you, our customers, and the disposal of fiid and its packaging.
Working with Climate Partners, we invest a cash equivilent in CO2e-saving initiatives around the world. In our case we're supporting two Gold Standard projects - the creation and distribution of clean cookstoves in Rwanda and wind energy in India which is pretty cool, right? Neutralising our emissions is the first step. Now that we understand our impact, we're working hard to reduce our average emission year on year.
Around one quarter of all the food produced in the world is thrown away. A shameful waste of food yes, but also a huge contributor to climate change and a growing environmental hazard. Why? Because as wasted food rots in landfill, it emits methane, a powerful greenhouse gas which, according to the UN, has a 100-year global warming potential 25 times that of CO2, so a pretty big deal. 😲
6.7% of greenhouse gas emissions globally come from food waste. To put this in context: it’s around three times the global emissions from aviation. Yes, you read that correctly.
Or, if we were to put it in the context of national emissions, it would be the world’s third largest emitter. Only China (21%) and the United States (13%) emitted more.
We didn't want to contribute to this growing problem and so spent over 12 months searching for a way to extend the shelf life of our food naturally without the need for additives or preservatives. This is why we serve our bowls in a pouch which gives keeps our bowls fresh for up to 18 months.
So we know why but how do we do it?
It's quite simple really and our pouch plays a starring role. We place all our fresh ingredients in the pouch before sealing it. We then gently cook it to perfection using only hot water. That's it. No gimmicks. Just real food with nothing added except time.
Depending on where you are located, our pouches can be recycled kerbside.
Ireland: you can dispose of your pouches in the green bin
UK: soft plastic are not yet fully recyclable through conventional kerbside channels
We fully acknowledge that this isn’t perfect, which is why we’re working hard to find an even better solution. Right now a material that can give us the extended shelf life we need and withstand our water based cooking process doesn't exist - biodegradable and compostable materials just disintegrate during cooking! However our packaging partners are working hard on this and as soon as something becomes available that works with our production process, giving the same benefits (food waste reducing, water, heat and tamper resistent), we will be the first in line to bring it to market and that's a promise.
