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With your help, for every fiid we sell we're donating one school meal to a child in the developing world.
Since day one, we’ve partnered with Mary’s Meals because of their singular focus on ensuring that every child receives a nutritious daily meal in a safe place of education. These life-changing meals attract hungry children into the classroom and gives them the chance of a brighter future. These meals also support families struggling to feed their children while boosting the country’s wider economy.
To us, sustainability is all about making a conscious effort to do more for the benefit of our environment, our communities and for each other. Measuring the impact we have on the world is a key priority and we’re constantly looking for new ways to reduce our impact because we think it’s the right thing to do.
This year we decided to take our sustainability journey up a notch by making our entire range carbon neutral, taking the crown of the world’s first carbon neutral ready meal. What does this mean though? We worked with the team at Climate Partners to calculate the carbon emissions generated by our meals. We took the the “cradle-to-customer plus waste” approach, calculating the life cycle of raw materials and packaging, relevant logistics, manufacturing, delivery to you, our customers, and the disposal of fiid and its packaging.
Working with Climate Partners, we invest a cash equivilent in CO2e-saving initiatives around the world. In our case we're supporting two Gold Standard projects - the creation and distribution of clean cookstoves in Rwanda and wind energy in India which is pretty cool, right? Neutralising our emissions is the first step. Now that we understand our impact, we're working hard to reduce our average emission year on year.
Around one quarter of all the food produced in the world is thrown away. A shameful waste of food yes, but also a huge contributor to climate change and a growing environmental hazard. Why? Because as wasted food rots in landfill, it emits methane, a powerful greenhouse gas which, according to the UN, has a 100-year global warming potential 25 times that of CO2, so aprettybig deal. 😲
