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I’ve always been a disaster in the kitchen yet I’m obsessed with eating the best, tastiest and most nourishing food I can find.

My early career saw me live and work in 7 different countries around the world from Beijing to The Middle East where I revelled in the exciting but endearingly simple local fare.

After making some changes around food and wellness to counteract a busy and stressful lifestyle, I found that I knew all the right food choices to make but really struggled with the challenge of making them on a consistent basis.

The way that I aspired to eat and the way that I had time to eat were always in conflict so instead of eating the stuff that I know I should, I turned to quick fixes and alternatives that almost always compromise on nutrition.

Instead of moaning about the lack of convenient options available, I decided to roll up my sleeves and do something about it. It’s been a long and challenging journey over the last three years involving numerous stops and starts, ideas and failures but I’ve learned so much and met so many amazing people along the way.

I’m still a hopeless cook but if there’s one thing I know it’s good food. Taste, convenience and that comforting feeling that you only get from real food is what we’re all about and I worked closely with a team of amazing chefs and dieticians to make sure we deliver it with every single bite. Say hello to fiid, your new secret weapon in the kitchen!

How Subscriptions Work

Take the pain out of discovering that you have no food left at home and subscribe to one our delicious plans:

1 - Choose from either one, two or three cases to be delivered each month. You save and get free shipping included too - no brainer if you ask us 

2 - Select which of our three editions you want included in your box. Each case contains six bowls

3 - We’ll ship it to you on the same day every month so that you always have some nourishing food at hand when you need it most

4 - Heading away or you want to mix up your order with a different edition? You can adjust your subscription, postpone or cancel it at any time, no stress